Premier League
Sailing forward: AC Milan and MSC Cruises extend partnership
Under the glittering lights of San Siro, the red and black banners flutter as AC Milan and MSC Cruises announce the continuation of their joint venture, echoing the phrase AC MILAN AND MSC CRUISES FROM MILAN TO THE WORLD THE JOURNEY CONTINUES, a pledge that binds both brands for years ahead.
MSC, one of the world’s leading Cruise companies, will stay on as Principal Partner and Official Sleeve Partner of the Club. Its logo will continue to appear on the sleeve of the Men’s First Team and Women’s First Team kits, as well as on Milan Futuro and Primavera shirts.
The partnership’s visual identity stretches across the Men’s First Team, Women’s First Team, Milan Futuro and Primavera jerseys, ensuring the MSC logo is visible on every sleeve during domestic and European fixtures.
The collaboration officially launches in Milan, the city that anchors AC Milan’s heritage and serves as a strategic hub for MSC’s growth in Southern Europe.
From this Italian base, a global course unfolds, mirroring the Club’s 125‑year legacy and MSC’s network of 250 international destinations. MSC Cruises' global network underlines how the journey continues from Milan to the world.
Maikel Oettle, Chief Revenue Officer of AC Milan, said: "We are proud to continue our collaboration with MSC Cruises, a Partner that shares our international vision and our passion for creating memorable experiences. As two leading Italian brands, we bring the very best of our respective industries to the global stage, combining the power of football with the expertise of one of the world’s major cruise groups."
Leonardo Massa, Vice President Southern Europe, Cruise Division, MSC Group, added: "Renewing our partnership with AC Milan is a natural step in a journey built over time on shared values, vision and ambitions. This collaboration was born from the meeting of two organisations deeply connected to Milan, a city that has played a central role in the growth and international recognition of both our brands."
Beyond their global reach, the two organisations have delivered 470 projects through the Fondazione Milan and MSC Foundation, touching more than half a million people in Italy and abroad, a testament to the shared commitment of MSC Cruises' and AC Milan’s social programmes.